How Do the Businesses Gain Benefits from Artificial intelligence?

Artificial intelligence, machine learning or say the Internet of things are some of the topics that deserve discussion, especially during the time when the emerging
technologies taking over the business industry. Although artificial
intelligence is still a work in progress, we have seen what we can do and what
advantages we can turn out to get by making use of this technology. Businesses
have used artificial intelligence even without their knowledge at their
workplace, or while they have been interacting with their clients. Say for
example whenever you send out a query to google, you are actually benefiting from artificial intelligence, as Google uses machine learning to sift through the
queries and coming up with some of the most accurate responses. Today
artificial intelligence is not just beneficial for the bigger organizations but
also to the smaller bigger organizations.

In one of the studies conducted by conducted by Forbes 30%
of the businesses will be using artificial intelligence by the end of 2018
.
Artificial intelligence is already being used by most of the business organizations through some of the bestapplications like the automated time and the attendance system. There are a few reasons why people prefer artificial intelligence when compared to the humans. Artificial
intelligence turns out to make the entire process really very faster, accurate
and infinite. Unlike humans who need lunch breaks, tea breaks, vacations and sleep
artificial intelligence works around the clock with consistent results. Given
here are the 3 ways in which you will understand and know how artificial
intelligence helps an organization to grow.

Handling Human Resources:

There are a host of applications that rely on the artificial intelligence in order to
manage the talent at office. Talent acquisition and management can be done
really better by using artificial intelligence. In short you will be spending
less amount of money for training the employees. Not just this it also ensures
that you don’t land up wasting too much of time working with the wrong
employees. Artificial intelligence will turn out to be a great deal with
regards to matching your employees to the tasks that they are capable of
handling.

Handling the marketing process:

When it comes to the marketing process, artificial intelligence is actually capable
of analysing the data and are coming up with accurate buyer personas. It is
really very awesome to market such products especially for the ones who are in
need of it. Artificial intelligence will help the buyers match the buyer’s
interest towards your products and services matching up things in detail. In
this way the guess work will actually reduce and your business will get to
target just the potential buyers. Artificial intelligence is being used by companies
like Facebook through the ad network. In such cases it will actually decrease
the time of analysing data and A/B testing among the other issues.

Handling simple tasks:

Ifyou have not been using any simple tasks applications, then it is really
important that you look into acquiring these technologies. And depending on the
size of your organization, it is actually one of the best ideas to find
applications that will help you in handling the administrative tasks at ease
freeing up the time of your employees.

Handling customer care:

Thereare a lot of business owners who have been using chatbots to answer the queries
of their customers. These are queries that are answered 24 hours a day and 7
days a week. Customers are actually considered to be really very impatient and
there fore require undivided attention regardless of the point that they are in
the buying journey.

To Conclude,

Artificial intelligence does not come as a human replacement but can help in complementing
your employees and leading them towards better productivity and eventually the
company growth.

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